01
Essential Haircare
Essential Haircare is a range of products for daily haircare with antioxidant and protective properties. It consists of nine families with simple and descriptive names that come from the abbreviation of their function.
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SUSTAINABLE FORMULAS
Essential Haircare is made with high percentages of natural ingredients that are easily biodegradable to minimise the environmental impact. All products are free from sulphates and parabens.
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HIGH-PERFORMING AND SPECIFIC FORMULAS
Each range meets the specific needs of different hair types and offers an immediate cosmetic treatment.
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PROTECTING BIODIVERSITY
The products in each family contain an active ingredient from the Slow Food Foundation centre for Biodiversity. Each family’s ingredient has its own story, face and name from those who cultivated them with personal care and dedication. The Centres are maintained by producers who work to preserve and maintain traditional products that are at risk of extinction, with the aim of protecting unique plant species, local traditions and craftsmanship.
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ESSENTIAL DESIGN AND SUSTAINABLE PACKAGING
Essential Haircare products are held in sustainable packaging made with polyethylene from natural origins, which we invite you to reuse when empty. The carbon dioxide emissions deriving from their production are offset with reforestation and woodland protection projects.
02
Alchemic System
Alchemic is the Davines line designed to intensify and brighten colour on both natural and coloured hair, thanks to new, highly biodegradable and natural formulas, with a high concentration of pure pigments. Available in six colour ranges composed of a shampoo and a conditioner.
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NATURALLY BEAUTIFUL COLOURS
Chromatically enhanced formulations and highly sustainable, free from silicones, sulfates and parabens to combine cosmetic excellence with the quality of carefully selected ingredients, respecting both man and the environment.
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OUR INVITE TO EXPERIMENT
Alchemic gives free rein to experimentation without a permanent effect. The 6 tones can be mixed together or used separately as desired.
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HAIR FULL OF REFLECTS
Alchemic is formulated to revive your natural colour, to preserve the intensity of the cosmetic colour or to counteract unwanted reflects, even on grey or salt & pepper or platinum blonde hair.
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SUSTAINABLE PACKAGING
The Alchemic bottles and pots are made of recycled plastic for the lowest possible environmental impact.
In addition, the carbon dioxide emissions deriving from the production are offset through reforestation and woodland protection projects.
03
Naturaltech
Naturaltech is a range of products and treatments specifically formulated to prevent and resolve the most common skin and hair conditions, helping them regain the balance to restore their natural healthy state. The formulas have been created in synergy with the ritual of massage.
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INNOVATIVE FORMULAS
Using advanced technology allows us to formulate highly performing products. The Naturaltech formulas contain phytoceuticals, active biological compounds only found in plants, having exceptional antioxidant, anti-inflammatory properties. These properties also have an effect on human beings and are effective in countering free radicals. Products do not contain sulphates or parabens.
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SUPERACTIVES
These are concentrates that are extremely effective in treating specific conditions. As they are already highly active, the formulas do not require phytoceuticals.
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COMPLEX
In the new formulations of the Energizing and Renewing family, the Complexes were introduced. They are innovative compounds consisting of phytoceuticals and specific high-performing active ingredients specifically designed for the treatment of the condition or preventive action targeted to each family. The Complexes are able to combine the beneficial effect of the plant-based extracts with the extraordinary effectiveness of the latest generation raw materials.
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PROBLEM-SOLVING TREATMENTS
Naturaltech products have been designed to provide specific salon treatments. They can also be combined together to manage complex mixed conditions.
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MASSAGES AND RITUALS
Naturaltech was created to be used in combination with treatments carried out with a massage ritual. In synergy with our products, a massage reactivates the blood stream, prepares skin for the benefits of the treatment and provides a sensory experience for customers.
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SENSORIAL EXPERIENCE
The pleasant feeling of the treatments is enhanced by their scents, featuring unique fragrance notes. Latest-generation surfactants produce an incredibly creamy foam.
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SUSTAINABLE PACKAGING
The packaging draws inspiration from the pharmaceutical world, as well as that of herbalists, featuring a collection of handmade drawings, which are symbolizing the function of each family. The containers are made with materials with recycled PET, while the cartons, where required, are made with FSC paper with no paint or glue to ensure greater biodegradability. The carbon dioxide emissions deriving from packaging production are offset through reforestation and woodland protection projects.
04
Pasta & Love
Inspired by the modern Italians' love for quality of life and attention to detail, Pasta & Love, our line of men’s grooming products, helps to create a beautifully simple, yet pampering, routine.
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SUSTAINABLE FORMULAS, QUALITY INGREDIENTS
These innovative, sustainable formulas represent a beautiful harmony of performance and eco-consciousness.
In addition to their delightfully distinctive and sophisticated citrus scent, all three products are formulated with organic Alkekengi extract to expertly calm and soothe skin. Their multi-benefit formulas, containing a minimum of 85.8% natural ingredients, come in bottles made from 58% recycled glass for minimal environmental impact, while the packaging is 100% carbon neutral via the EthioTrees project.
05
OI
OI is a product range dedicated to absolute beauty for all types of hair and skin. Striving to create balance between sensoriality, products with multiple benefits and effectiveness, the assortment has immediate cosmetic effect from first use, respecting both mankind and the environment.
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ADVANCED FORMULAS
All OI products contain Roucou Oil, coming from a plant in Amazonia with an antioxidant action and properties which counter free radicals. Extremely rich in beta carotene, which has a restructuring function on hair, Roucou Oil considerably reduces cellular damage due to UV rays, prevents ageing, preserves the skin’s elasticity and is full of oligo elements and ellagic acid, which are highly effective in neutralising free radicals. Formulas do not contain sulphates or parabens.
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MULTIPURPOSE
Products with multiple benefits, designed to perform many functions.
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RESULTS OF ABSOLUTE BEAUTY
Hair that is easy to comb, bright, soft and protected. Softer skin. OI products are ideal for daily use or as a thoughtful gift offering authentic absolute beauty.
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ELEGANT DESIGN AND SUSTAINABLE PACKAGING
The packaging features transparent effects with contrasting black and white designs. The carbon dioxide emissions deriving from the production are offset with reforestation and woodland protection projects.
06
Heart of Glass
Heart of Glass is our new blonde haircare line. Taking inspiration from the music industry, confident women, and the beauty of self-expression, Heart of Glass performs expertly in the salon or at home for clients looking to care for their blonde strands in the best way possible.
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Maintains and Enhances Color for Blondes: The extract obtained from the Jagua fruit balances unwanted tones, while it enhances and illuminates blonde shades.
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Repairs while it Protects: Our proprietary Biacidic Bond Complex and Baobab Extract strengthen and repair hair fibers, helping to prevent breakage, while also providing UV protection.
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Promotes Hair Health: The Baobab Extract and Davines’ Fortifying Botanical Shield provides nutrition, hydration, elasticity, shine, thermal production and longer-lasting hairstyles.
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Visible Results: Up to +40% of resistance to hair breakage if the Intense Treatment is applied to hair for at least 5 minutes. Hairs’ strength increases up to +57% if the Intense Treatment is applied to hair longer, up to 10 minutes.
07
Liquid Spell
Liquid Spell is the new specialist for the body and strength of sensitised or fine hair, which, use after use, regains its original health and shine.
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INNOVATIVE FORMULA AND TRANSFORMATIVE TEXTURE
Liquid Spell’s precious liquid formula turns into a rich mousse to visibly transform the quality of the hair fibre. The formula, with no parabens or silicones, consists of a concentrate of amino acids, substances which are similar to the structure of hair and with the exclusive thermo-activated molecule, which, when activated by heat, gives stronger, more compact and naturally shiny hair.
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VERSATILE USE VERSATILE USE
The versatile and effective formula can be adapted to different hair types and beauty routines, without the need for a specific regimen. The mousse texture is easy to distribute for a quick application. Being practical and easy to use makes the product ideal also at home.
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SERVICES WITH A HIGH ADDED VALUE
Thanks to its easy and versatile use, Liquid Spell allows you to create customized services with a high added value in a few minutes. To extend its effectiveness and the offer of services in the hair salon, it can also be used in combination with other Davines products.
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MINIMAL DESIGN AND SUSTAINABLE PACKAGING
The packaging with a modern and minimal design expresses the elegance and great value of the product. The carbon dioxide emissions deriving from its production are offset through reforestation and woodland protection projects.
08
SU
SU is a range of products with moisturizing and antioxidant properties to protect hair and skin from the damage of free radicals caused by exposure to the sun, sea and environmental factors.
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SUSTAINABLE FORMULAS
Each formula is made with high percentages of natural ingredients that are easily biodegradable to minimize the environmental impact and combine sustainability with exceptional results. They do not contain sulphates or parabens.
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PROTECTION FROM THE SUN AND ENVIRONMENTAL ATTACKS
UV filters and moisturizers counter harmful environmental factors like sunlight, smog, wind, salt and chlorine by protecting hair and skin from free radicals. The selected active principles interact to protect and restore hair and skin, bringing them back to their natural softness, brightness and silkiness.
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PROTECTING BIODIVERSITY
All SU products contain Savona Chinotto extract from a Slow Food Foundation Centre for Biodiversity. Full of vitamin C with an antioxidant and anti-inflammatory action, this extract protects from free radicals caused by extended sun exposure. By choosing ingredients from these Centres we support producers who through their work protect traditional products at risk of extinction.
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ESSENTIAL DESIGN AND SUSTAINABLE PACKAGING
SU/ packaging is made with the minimum amount of plastic required to adequately protect the formulas inside them. The carbon dioxide emissions deriving from its production are offset through reforestation and woodland protection projects.
